Cupcakes: The Wall Street Journal’s Strategy for Sweet Ad Sales

Apparently, cupcakes aren’t just for high-end boutique bakeries (or, um, kids parties), anymore.

The Wall Street Journal recently handed out cupcakes topped with mini-magazines to woo Asia’s top ad agencies, according to a person familiar with the matter. The Journal’s Asia sales and marketing team hand-delivered copies of The Journal to the companies, and had chocolates, prizes, and the cupcakes in tow to sweeten the pitch.

Well, I don’t know about you, but I would totally buy a publication’s ad space based on their cupake selection. What I wouldn’t give to get a photo of the Journal’s very own cupcake creation. I wonder if they used little plastic magazines to top the cupcakes, or if they created them in frosting or marzipan . . .

Perhaps journalism-themed cupcakes could be the next step for Newscorp?


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